Rykiel will be the chain’s ‘guest designer’ for two seasons. For this winter she will create an exclusive collection of lingerie, and, for next spring, a knitwear collection for women, and girls, aged 18 months to 8 years, with co-ordinated, playful accessories.
The lingerie collection, a ‘first’ for the chain, will be launched in time for Christmas, on December 5th, in 1,500 H&M stores worldwide, including its London flagship at Oxford Circus, London, W1 and UK branches. In another ‘first’, the collection will also be sold in major Sonia Rykiel boutiques around the world.
The knitwear collection will go on sale from February 20th.
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